AYUSH Exports: New Markets in CEPA and FTAs

Syllabus: Exports and Trade Agreements

Ministry of Commerce & Industry

Why in news?

AYUSHEXCIL 4th Anniversary: Exports grew 6.11% to $688 mn. Traditional medicine now formally recognized in India-Oman CEPA and India-NZ FTA.

⚛️Static Concepts

Export Promotion CouncilsCEPA vs FTASoft Power Diplomacy

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Prelims-Oriented Points

AYUSHEXCIL: Ayush Export Promotion Council, launched in 2022. Nodal agency for Ayush exports.
Market Access: India-Oman CEPA and India-New Zealand FTA now have dedicated annexes/provisions for Traditional Medicine.
Ayush Quality Mark: Initiative anchored by AYUSHEXCIL to ensure global standards.
Growth: 6.11% annual growth in exports.

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Examiner's Trap: AYUSHEXCIL is under Ministry of Ayush alone? It functions in consultation with Ministry of Ayush but is supported by Ministry of Commerce & Industry (as it's an EPC).

Quick Data Points

Exports: USD 688.89 Million (2024-25)

Growth: 6.11%

Mains Value Addition

GS-3: Economy (Exports); GS-2: Health Diplomacy.

Standardization: Ayush Quality Mark addresses the #1 barrier to exports (lack of standardization).
Diplomacy: Integrating Ayush into FTAs (Oman, NZ) institutionalizes 'Soft Power' as an economic driver.
Global Wellness Economy: Position India as the hub of holistic health post-pandemic.

Source

Press Information Bureau (PIB)

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