Ayush Mark – Global Quality Benchmark for Traditional Medicine

Core Update

The Ayush Mark has been unveiled as a global benchmark for quality of AYUSH products and services.

What is the Ayush Mark?

Ayush Mark is a quality certification framework intended to standardise and globally benchmark AYUSH products and services.

Purpose

• Promote credibility of AYUSH systems
• Enable international acceptance of traditional medicine products
• Support regulation and quality assurance

Global Context

• Launched alongside WHO-led initiatives on Traditional Medicine
• Supports evidence-based and regulated use of AYUSH

UPSC Relevance

• GS-II: Health policy, international cooperation
• GS-III: Indigenous systems, standardisation

Prelims Trap Alert

⚠️ Ayush Mark is not a GI tag. It is a quality benchmark, not a trademark.

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